Faces first
The brain finds a face in about a fifth of a second. I lead with one, then let its gaze point at the product.
Live — move your cursor. I'm mapping your attention.
Designer & Neuromarketer.
I design where the eye goes — and where the buying decision happens. 9+ years of design, video and UI/UX, rebuilt on how the brain actually sees.
(01) The short version
Most designs get seen. Mine get looked at. For 9+ years I've blended graphic design, video editing and UI/UX with neuromarketing — the science of how a brain notices, trusts and decides — so every frame earns its place on the screen, and in the sales report.
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Years designing for brands across India, the US, Canada & Australia
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Amazon CTR after my neuro-led A+ redesign for Adorn “minis”
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Higher CTR on a B2B ad system built around one focal point per frame
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Followers built from zero for Longeny with a structured content system
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Amazon & Meta assets shipped for Case-Mate, Kate Spade NY & Pelican
(02) Neuro Lab
Where the eye goes. Where the decision happens.
Before an ad goes live I read it the way your customer's brain will: the first fixation, the path the eyes take, and the exact spot where the “yes” forms. Pick an ad and watch its first three seconds.
Predicted attention model built on eye-tracking principles — faces first, contrast, reading patterns and visual hierarchy.
(03) Featured case — 2026
Case-Mate × Kate Spade NY, Pelican & Kendra Scott
I rebuilt how Case-Mate's brands show up online — brand-story pages designed web-first and mobile-first, plus Meta and Amazon ads — with neuromarketing in place of guesswork. Faces to win the first glance. One focal point per frame. Fewer words. Every call-to-action parked in the decision zone.
The result
Sales shot up.
After the neuro-led redesign went live, the revamped pages and campaigns saw significant growth in sales.
Pages that read like a story — on every screen.
One focal point
Every frame gets a single hero. Competing elements split attention, and split attention doesn't buy.
Cognitive ease
Three-to-four-word serif headlines. Less reading means more feeling — and feeling is where decisions start.
The decision zone
CTAs sit where the gaze path ends, not where there's empty space. That's where the “yes” forms.
(03.1) Meta ads — Kate Spade New York
21 statics and carousels. Face-led, one product hero, three words of headline.
(03.2) Social posts & ad creatives — SaaS, AI, fintech, health
Built for the scroll. 60% higher CTR.
(04) Selected work
01 / 20 selected works
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Scroll to orbit · drag to spin · click to open
(05) Motion, edits & AI video
Thumb-stopping, by design.
30 sec · sound on
Hi, I'm Dhiren. Edited by me, too.
Hook in the first second, a pattern interrupt every three, captions for everyone watching on mute. The same rules I use on brand video, AI product films and motion graphics.
- Premiere Pro · After Effects
- AI video (product films, UGC-style)
- Motion graphics & explainers
(05.1) AI product films — Case-Mate brands
(06) The neuro framework
How a scroll becomes a sale.
Hook
Pattern interrupt before the thumb moves on. Faces, eye contact, unexpected scale, motion in frame one.
- Face-led openers
- Contrast against the feed
- No logo in frame one
Attention
Guide the eye on a deliberate path: face → headline → product. Hierarchy decides what gets read and what gets skipped.
- Gaze cueing
- Z- & F-pattern layouts
- One focal point
Trust
The brain asks “is this for me, and is it safe?” Clarity, real people, proof and familiar cues answer before it doubts.
- Real faces over stock
- Proof in context
- Brand consistency
Decision
Put the call-to-action exactly where the gaze path ends. Remove friction. Make “yes” the easiest thing on the screen.
- CTA in the decision zone
- One clear next step
- Low-effort language
Dhiren Sharma
Based in India · Working worldwide
IN · US · CA · AU
(07) About me
Designer by title. Neuromarketer by obsession.
My LinkedIn says designer — and I am one: 9+ years of graphic design, branding, video editing, motion and UI/UX. But the work that changed my results came when I started studying why people look, trust and buy.
Neuromarketing turned my design from “looks good” into “sells more”. I map attention before I push pixels, test angles instead of guessing, and use AI workflows so creative teams ship faster without losing taste. Healthcare, D2C, SaaS, Amazon brands — the brain is the same everywhere.
2026
Case-MateAmazon A+, brand stores, PDPs & Meta ads for Kate Spade NY, Pelican, Kendra Scott
2022 — Now
Longeny WellnessEnd-to-end creative, 0 → 11.2K followers, website & app design
Healthcare
BraveLabs · SereneAid · BexcodeTrust-led ads, social systems and UI/UX for US & Canadian health brands
2021 — 2022
CIMET (VConnex)UI components, marketing videos & social for an Australian comparison platform
2017 — 2021
Freelance designerBranding, social, video and apps for startups across India, the US & Canada
Design & video
UI/UX · Graphic design & branding · Video editing · Motion graphics · Logo design
Neuro & growth
Attention mapping · Creative strategy · Meta & Amazon creative · Organic growth
AI & automation
AI workflow integration · AI agents · Generative AI video & image
Tools
Figma · Photoshop · Illustrator · Premiere Pro · After Effects
Learning
Advanced VFX — MAAC (2018) · Zoho Marketing Automation (2025) · Gemini Generative AI (2026)
Case-MateKate Spade New YorkPelicanKendra ScottAdorn512LongenyBraveLabsCIMETUpstaffSereneAidBexcodeSmart PillboxKareRx Partners
Case-MateKate Spade New YorkPelicanKendra ScottAdorn512LongenyBraveLabsCIMETUpstaffSereneAidBexcodeSmart PillboxKareRx Partners
(08) Contact
Let's make them look.
Got a product people scroll past? I'll audit your creatives and show you exactly where attention leaks — and where the decision dies.
- Emaildhirendesigns@gmail.com
- WhatsApp+91 86960 26194
- LinkedIn/in/dhiren-sharma
- Behancebehance.net — Portfolio
Your attention report0s on page
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